There may have been a bit of doom and gloom in the press about The Magician’s Apprentice‘s overnight ratings in the UK – but over the pond, it seems as if the show is in healthier form than ever.
The season premiere had 2 million total viewers in Live + Same Day figures – and posted huge growth from Series 8 in every key demographic, including 1.1 million adults in the coveted 18-49 demo (up 95% from the Series 8 average) for the highest ever series premiere in adults 18-49. The episode also posted increased of up to 150% in all demographics.
The episode topped all traditional broadcast networks for the night and ranked third across all channels in its timeslot. On social media, Doctor Who became the top drama on Facebook, Twitter and YouTube, and the top TV show of any kind on Tumblr.